Household Fresheners - A Pan European Overview - October 2009
Household Fresheners - A Pan European Overview - October 2009

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

Market sizes
Market trends
Leading manufacturers
Consumer trends
Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.


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Report image
More than four in ten adults have an air freshener on hand in the bathroom, but there is a strong preference to open the window rather than use air fresheners.
Households with cats, dogs or caged birds are significantly more likely than average to use household fresheners or scented candles in order to mask unpleasant pet smells.
17 million homes use household fresheners although the recession has seen people cut out spend on unnecessary items and household fresheners were used in 300,000 fewer households in 2009 compared to 2007.