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Contents
Bread, Cakes & Biscuits - UK - April 2003
Bread, Cakes & Biscuits - UK - April 2003

is a series of titles responding to industry demand for accessible, consistent European cross-border information whilst refusing to compromise on the depth of study into the characteristics that define each national market. Divided between food, drink and non-food fmcg titles, each report includes attitudinal consumer research with Mintel's incisive analysis, independent market five-year forecasts, expert review of market dynamics and leading players, product development discussion and insight into import and export trends. With individual reports published for French, German, Italian, Spanish and UK markets, cross-referencing your sector and the consumer trends across the major European countries has never been such a realistic proposition. The series complements the comprehensive gnpd (global new products database), also available from Mintel.

Mintel European Consumer Goods Intelligence

is a series of titles responding to industry demand for accessible, consistent European cross-border information whilst refusing to compromise on the depth of study into the characteristics that define each national market. Divided between food, drink and non-food fmcg titles, each report includes attitudinal consumer research with Mintel's incisive analysis, independent market five-year forecasts, expert review of market dynamics and leading players, product development discussion and insight into import and export trends. With individual reports published for French, German, Italian, Spanish and UK markets, cross-referencing your sector and the consumer trends across the major European countries has never been such a realistic proposition. The series complements the comprehensive gnpd (global new products database), also available from Mintel.


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Report image

With 2011 total U.S. sales of $21.6 billion, the bread market is clearly an important source of revenue for manufacturers and retailers alike. However, given the maturity of this market combined with the near universal usage of bread, manufacturers are challenged to develop new usage occasions among existing bread consumers, rather than focusing on trying to attract new shoppers to the category. From ...