As the largest minority group in the U.S., Hispanics purchasing power is expected to exceed $1.2 trillion by 2012, and their expenditures on household products are ever growing. While the overall U.S. population is spending less on household products than they did 5 years ago, Hispanics’ expenditures on these products have grown $600 million, including a $489 million boom in laundry detergent sales. Hispanics value maintaining a presentably clean house and the proper care of their clothes, making it more essential than ever for manufacturers and retailers to understand the household products that Hispanics are seeking, and how to best market these products to them based on their lifestyles, economics and cultural values.

As the largest minority group in the U.S., Hispanics purchasing power is expected to exceed $1.2 trillion by 2012, and their expenditures on household products are ever growing. While the overall U.S. population is spending less on household products than they did 5 years ago, Hispanics’ expenditures on these products have grown $600 million, including a $489 million boom in laundry detergent sales. Hispanics value maintaining a presentably clean house and the proper care of their clothes, making it more essential than ever for manufacturers and retailers to understand the household products that Hispanics are seeking, and how to best market these products to them based on their lifestyles, economics and cultural values.

Readers of this report will gain a thorough insight into the Hispanic household and their consumption of household products through the following topics:

How Hispanics' spending on household products have changed in the past year and ways they are trying to save money

The methods that Hispanics use to save money, such as the purchase of private label products and coupon usage

The dynamics in Hispanic households of who cleans the household and when, and what this means to marketers in terms of the type of cleaning products Hispanics seek and the advertising that will resonate with them

The types of household products that Hispanics use and the best ways to catch the attention of these consumers based on their gender, household income, and level of acculturation

Hispanics' usage of environmentally friendly and child-safe products, including the sub-groups who are most drawn to these products

Hispanics' laundry habits and attitudes towards laundry products