is a series of titles responding to industry demand for
accessible, consistent European cross-border information whilst
refusing to compromise on the depth of study into the
characteristics that define each national market. Divided between
food, drink and non-food fmcg titles, each report includes
attitudinal consumer research with Mintel's incisive analysis,
independent market five-year forecasts, expert review of market
dynamics and leading players, product development discussion and
insight into import and export trends. With individual reports
published for French, German, Italian, Spanish and UK markets,
cross-referencing your sector and the consumer trends across the
major European countries has never been such a realistic
proposition. The series complements the comprehensive gnpd (global
new products database), also available from Mintel.
is a series of titles responding to industry demand for
accessible, consistent European cross-border information whilst
refusing to compromise on the depth of study into the
characteristics that define each national market. Divided between
food, drink and non-food fmcg titles, each report includes
attitudinal consumer research with Mintel's incisive analysis,
independent market five-year forecasts, expert review of market
dynamics and leading players, product development discussion and
insight into import and export trends. With individual reports
published for French, German, Italian, Spanish and UK markets,
cross-referencing your sector and the consumer trends across the
major European countries has never been such a realistic
proposition. The series complements the comprehensive gnpd (global
new products database), also available from Mintel.
The vitamins and supplements market has traditionally benefited from consumers’ growing interest in self- diagnosis and self-medication of ailments and in looking after their health to prevent illness. This includes taking dietary supplements to ensure they are getting all the nutrients they need.
The widening of distribution has benefited sales through grocers and drugstores at the expense of chemists.
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