Mobile Phones - US - February 2011
Mobile Phones - US - February 2011

This report discusses both smartphones and standard phones that are used primarily for portable communication through both voice and data. It builds on Mintel’s Mobile Phones—U.S., June 2010.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Smartphones
Segment Performance—Standard Mobile Phones
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Ownership and Intent to Buy
Decision Factors
Smartphone Apps and Activities
Attitudes Toward Mobile Phones
Other Attitudes Toward Mobile Phones
Attitudes Toward Next-Generation Data Networks
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Manufacturers
Smartphone Platforms
Innovation and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations