“Lower-alcohol drinks tend to be cheaper, because of lower taxation, and are often lower calorie. Both factors should make them attractive to people drinking at home, helping to retain users at a time when people are cutting back on spend.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Market Size and Forecast
Segment performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Frequency of Drinking In-home
Consumer – Changing In-home Drinking Habits
Consumer – Types of Alcoholic Drinks Drunk In-home
Consumer – Reactions to the 2013 Budget
Consumer – Choice Factors
Consumer – In-home Drinking Occasions
Consumer – Attitudes Towards Drinking In-home
Consumer – Further Attitudes Towards Drinking In-home
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Segmentation
Appendix – Consumer – Frequency of Drinking In-home
Appendix – Consumer – Changing In-home Drinking Habits
Appendix – Consumer – Types of Alcoholic Drinks Drunk In-home
Appendix – Consumer – Reactions to the 2013 Budget
Appendix – Consumer – Choice Factors
Appendix – Consumer – In-home Drinking Occasions
Appendix – Consumer – Attitudes Towards Drinking In-home
Appendix – Consumer – Further Attitudes Towards Drinking In-home
3rd March 2014
"Smaller bottles encourage impulse purchases, the trial of new types of drinks or brands, and also trading up."
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Why are consumers cutting back on alcohol?
