Mintel's auto market series continues with volume 5 covering trucks and pickups. In this report consumer purchasing decisions are analyzed, as well as the effect of a various market drivers and industry trends.

Original research conducted among consumers examines age, ethnic and income groups. Potential opportunities for growth within the trucks and pickups market are also highlighted.

Mintel's exclusive consumer research will delve into such issues within the SUV marketplace as:

· Consumer attitudes toward SUVs

· Purchasing preferences in terms of location, makers, style, and pricing

· Which consumers are apt to purchase SUVs in regards to age, demographics and standard-of-living income.

· The future of the SUV market with a six year trend analysis.

Mintel's auto market series continues with volume 5 covering trucks and pickups. In this report consumer purchasing decisions are analyzed, as well as the effect of a various market drivers and industry trends.

Original research conducted among consumers examines age, ethnic and income groups. Potential opportunities for growth within the trucks and pickups market are also highlighted.

Mintel's exclusive consumer research will delve into such issues within the SUV marketplace as:

· Consumer attitudes toward SUVs

· Purchasing preferences in terms of location, makers, style, and pricing

· Which consumers are apt to purchase SUVs in regards to age, demographics and standard-of-living income.

· The future of the SUV market with a six year trend analysis.

This expert profile of the SUV marketplace will examine the growth potential of the market and consumer attitudes regarding, gas prices and vehicle pricing.

Table of Contents: Introduction, Executive Summary, Market Drivers, Market Drivers, Market Size & Trends, Market Segmentation, Supply Structure, Advertising & Promotion, New Product Trends, Retail Distribution, Consumer Future, Forecast.