“Smart mobile devices, including smartphones and tablet computers, are enabling technology for a more connected future. One of the trends to emerge in 2012 is wearable technologies that record one’s well-being and travels; these personal data could go on to become a new currency, with users opting-in to share their data with reputable companies in return for relevant advertising and discounts.”

"The new battleground for the online pound is emerging through so called ‘social shopping’ providers.”

"O2’s entry into the voucher market with the launch of the Priority Moments mobile app should help increase the adoption of location-based services by everyday consumers. This will not only benefit O2, which is diversifying its revenue streams, but also high street retailers, who can attract more customers with the intent to spend into their stores; consumers, who will save money on their in-store purchases; and even competing voucher services, who could see their user base increase due to wider consumer acceptance of location-based services."