Mintel's report profiles the size of the educational software market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the educational software market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the educational software market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the educational software market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the educational software market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the educational software market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the educational software marketplace as:

Consumers' attitudes toward educational software and purchasing preferences in terms of pricing, brands, and mass retailers vs. specialty stores

Which consumers are apt to spend more money on educational software in regards to age, demographics, and income

The future of the educational software marketplace.

This incisive investigation into educational software marketplace will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends and pricing concerns.