Mintel's report profiles the size of the educational software
market, paying particular attention to specific demographics of the
market, and the major players within the market - the consumer,
wholesalers and retailers. In addition, consumer purchasing
decisions are analyzed, as well as the effect the evolution of
e-commerce has made on the consumer and on the industry as a
whole.
This report provides an in-depth look at the educational software
market in the U.S. with particular emphasis on the consumer.
Original research conducted among consumers examines age, ethnic
and economic groups. Potential opportunities for growth within the
educational software market are highlighted, as well as a review of
current advertising strategy devised to tap perceived business
potential.
Mintel's report profiles the size of the educational software
market, paying particular attention to specific demographics of the
market, and the major players within the market - the consumer,
wholesalers and retailers. In addition, consumer purchasing
decisions are analyzed, as well as the effect the evolution of
e-commerce has made on the consumer and on the industry as a
whole.
This report provides an in-depth look at the educational software
market in the U.S. with particular emphasis on the consumer.
Original research conducted among consumers examines age, ethnic
and economic groups. Potential opportunities for growth within the
educational software market are highlighted, as well as a review of
current advertising strategy devised to tap perceived business
potential.
Mintel's exclusive consumer research will delve into such issues
within the educational software marketplace as:
Consumers' attitudes toward educational software and purchasing
preferences in terms of pricing, brands, and mass retailers vs.
specialty stores
Which consumers are apt to spend more money on educational
software in regards to age, demographics, and income
The future of the educational software marketplace.
This incisive investigation into educational software
marketplace will examine the growth potential of the market, and
consumer attitudes regarding the influence of advertising
campaigns, trends and pricing concerns.
The recession has significantly impacted retail book sales. Sales of all books declined 5% between 2007 and 2009, to $23.9 billion. When professional and educational books are excluded, sales declined 4%, to $11 billion. As sales of trade hardback and paperback books dropped, e-book sales soared. Sales of e-books, after reaching $313 million in 2009 from almost nothing in 2004, are forecast to eclipse
...
Consumers' attitudes toward educational software and purchasing
preferences in terms of pricing, brands, and mass retailers vs.
specialty stores
