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Contents
Spirits - Ireland - September 2003

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This report covers the spirits market, specifically the consumer, building on Spirits: The Consumer—U.S., August 2010.

This report provides an up-close look at the spirits consumer, including:

Spirits consumption trends among adults
How age, gender, income and ethnicity affect spirit consumption
Types of promotional strategies that stand out to spirit drinkers (as well as ones that do not)
Where spirits...