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Contents
Selling to and Profiting from Families - UK - July 2003

Mintel’s Horizon Reports are designed to answer those questions that do not fall into one specific market area. This essential range examines the nation as a whole: our lifestyles, attitudes, hopes, fears and desires. It covers a broad spectrum of topics that deserve special, in-depth analysis such as British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.

Horizon Report findings are always making the news. The latest British Lifestyles report, for example, was featured on many national TV news channels as well as in all broadsheets nationwide. In providing holistic pictures of the UK consumer, Horizon Reports make for prime material for the national press, television and radio. Indeed, so popular have they proved to be that our researchers are often as adept at handling the media as they are at editing their reports!

Mintel’s Horizon Reports are designed to answer those questions that do not fall into one specific market area. This essential range examines the nation as a whole: our lifestyles, attitudes, hopes, fears and desires. It covers a broad spectrum of topics that deserve special, in-depth analysis such as British Lifestyles, Sponsorship, Health & Fitness, Holidays and Consumer Shopping Habits.

Horizon Report findings are always making the news. The latest British Lifestyles report, for example, was featured on many national TV news channels as well as in all broadsheets nationwide. In providing holistic pictures of the UK consumer, Horizon Reports make for prime material for the national press, television and radio. Indeed, so popular have they proved to be that our researchers are often as adept at handling the media as they are at editing their reports!

Within each sector, every Horizon Report provides a thorough analysis of its specialised subject, breaking down often-complex subjects into easy-to-understand sections that are analysed thoroughly to detail the marketing opportunities and challenges.


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“Around 31% of parents use baby wipes for general cleaning. To encourage usage of cleaning-specific wipes, brands (eg Kandoo) could be extended and positioned as ‘toy wipes’, which are ideal for cleaning babies’ and children’s plastic toys, to kill germs but be safe for babies. The wipes could also be used to remove sticky residues from highchairs and swings and extend their targeting beyond the home ...