“If there was any doubt that an increasing focus on older holidaymakers is necessary for the major car hire brands, it is these adults who are the most likely of any age group to say that they are ‘happy to use a smaller, local car hire company’.”

– Tom Rees, Senior Travel and Tourism Analyst

Some questions answered in this report include:

What does the shift towards short-haul holiday destinations mean for operators?

Can car hire companies benefit from the rising market share of package holidays?

“If there was any doubt that an increasing focus on older holidaymakers is necessary for the major car hire brands, it is these adults who are the most likely of any age group to say that they are ‘happy to use a smaller, local car hire company’.”

– Tom Rees, Senior Travel and Tourism Analyst

Some questions answered in this report include:

What does the shift towards short-haul holiday destinations mean for operators?

Can car hire companies benefit from the rising market share of package holidays?

How can operators reassure those car hirers who are concerned their requirements will not be met?

How can operators harness current and developing in-car technology to boost overseas car hiring?

How should car hire companies respond to changing UK population dynamics?