Mintel's report profiles the size of the bicycles market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the bicycles market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the bicycle market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's report profiles the size of the bicycles market, paying particular attention to specific demographics of the market, and the major players within the market - the consumer, wholesalers and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect the evolution of e-commerce has made on the consumer and on the industry as a whole.

This report provides an in-depth look at the bicycles market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers examines age, ethnic and economic groups. Potential opportunities for growth within the bicycle market are highlighted, as well as a review of current advertising strategy devised to tap perceived business potential.

Mintel's exclusive consumer research will delve into such issues within the bicycles marketplace as:

Consumers' attitudes toward bicycles and purchasing preferences in terms of location, pricing, brands, and retailers vs speciality stores

Which consumers are apt to spend more money on bicycles in regards to age, demographics, and standard-of-living income

The future of the bicycles in the marketplace.

This incisive investigation into the bicycles marketplace will examine the growth potential of the market, and consumer attitudes regarding the influence of advertising campaigns, trends, health issues ( such as an increasing popularity of biking as a fitness sport) and pricing concerns.