Retail sales of alcohol in Ireland in 2003 reached €7 billion, with 76.3% of total sales coming from on-trade sales in pubs and clubs and 23.7% from the off-trade. Despite recent tax increases in RoI, the Irish alcohol market has enjoyed strong growth above inflation for the period and reached a value of €5.6 billion in 2003, increasing by 39.6% between 1998 to 2003. However, the NI market has reached a value of £944.6 million, having increased by only 6.4% from 1998, with alcohol consumption decreasing in many categories.

Retail sales of alcohol in Ireland in 2003 reached €7 billion, with 76.3% of total sales coming from on-trade sales in pubs and clubs and 23.7% from the off-trade. Despite recent tax increases in RoI, the Irish alcohol market has enjoyed strong growth above inflation for the period and reached a value of €5.6 billion in 2003, increasing by 39.6% between 1998 to 2003. However, the NI market has reached a value of £944.6 million, having increased by only 6.4% from 1998, with alcohol consumption decreasing in many categories.

Although value and volume sales still favour the on-trade, the off-trade is gaining in importance due to changing consumer preferences such as increases in disposable income and home entertainment. Beer is still the largest sector in both on- and off-trade but is under threat from sales of wine, which have been aided by enhanced variety and more affordable prices.

What effect will the controversial smoking ban in RoI have on the on- and off-trade markets?

What effect will the maturing population (who tend to consume less alcohol) have on sales?

This report provides a definitive review of this dynamic industry, highlighting opportunities for your business and providing the tools you need to enjoy a profitable future.