This report analyses savings accounts in Ireland and highlights concerns over the shortage in savings for retirement, particularly as the population is growing at a slower rate but is living longer, creating a top heavy demographic model.

Mintel looks into the impact of the National Pensions Policy Initiative (NPPI) that was set up by the RoI government, as well as studying the success of government efforts to promote saving to the young in order to foster a saving ethos.

This report analyses savings accounts in Ireland and highlights concerns over the shortage in savings for retirement, particularly as the population is growing at a slower rate but is living longer, creating a top heavy demographic model.

Mintel looks into the impact of the National Pensions Policy Initiative (NPPI) that was set up by the RoI government, as well as studying the success of government efforts to promote saving to the young in order to foster a saving ethos.

The report identifies all the main players in the financial sector in both RoI and NI that offer a wide variety of savings accounts and products, savers must investigate into this variety in order to secure an account with a preferential interest rate.

Mintel believes savers can expect to benefit from an improving economy, with many contributory factors, including higher rates of employment, increasing GDP, lower inflation and higher interest rates, all creating a more hospitable environment for savers in 2004.

Alternatives and complements to savings accounts are also considered, including the growing popularity of investment in stocks and shares, spurred on by the recent scandal and uncertainty surrounding pensions.