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Beer - Spain - May 2004

Spanish beer consumption topped 3 billion litres for the first time in 2001, having recorded volume growth of almost 17% since 1998. Spain enjoys the third highest per capita consumption of beer in Europe with retail sales having grown by 26% over the last few years.

Alcohol-free beer is particularly important in Spain and is actually the most dynamic sector in Western Europe. Who is winning in the battle between Especial and Normal beers which dominate main market?

Spanish beer consumption topped 3 billion litres for the first time in 2001, having recorded volume growth of almost 17% since 1998. Spain enjoys the third highest per capita consumption of beer in Europe with retail sales having grown by 26% over the last few years.

Alcohol-free beer is particularly important in Spain and is actually the most dynamic sector in Western Europe. Who is winning in the battle between Especial and Normal beers which dominate main market?

With only 21 breweries across Spain what are the future opportunities for those involved in this growth industry? Will the focus on premium beers for new product development further develop the market?

Mintel’s exclusive research into consumer buying behaviour details exactly who is drinking what type of beer and highlights clear customer groups that can be targeted effectively.

Everything you need to know about the Spanish beer market in one report.

Please note that Beer in Spain is published as part of the Beer in Europe title. Should you wish to order more than one market report from within title, please feel free to contact our Information Team to discuss potential multiple-purchase discounts


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“Lager can undoubtedly innovate its way out of its current slump. If ever there was doubt about the importance of innovation in driving sales this can be dispelled by the value which flavoured vodkas plus pear and other fruit-flavoured ciders have added to their respective youth-orientated categories.”

– Jonny Forsyth, Senior Drinks Analyst

Some questions answered in this report include:

How can beer...
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