'Food to go' Opportunities for the Lunchtime Trade - Ireland - December 2010

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'Food to go' Opportunities for the Lunchtime Trade - Ireland - December 2010

The Irish food-to-go market has seen its value decline during the recession, with consumers increasingly seeking out more cost effective ways of eating lunch, including the use of packed lunches and special meal offers. Consumers are increasingly trading down in this market from premium food options to more value-oriented products.

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