In this report, Mintel examines the toy retailing market, assessing its value and how outside influences are affecting the market. In addition to providing information on consumer trends and purchasing behaviour, the report also supplies analysis on major retailers, trade insight and future challenges.

Consumer research shows parents buy what their children want. However, the educational value of the toy or game is also considered, suggesting that parents are acting responsibly when choosing toys for their children.

In this report, Mintel examines the toy retailing market, assessing its value and how outside influences are affecting the market. In addition to providing information on consumer trends and purchasing behaviour, the report also supplies analysis on major retailers, trade insight and future challenges.

Consumer research shows parents buy what their children want. However, the educational value of the toy or game is also considered, suggesting that parents are acting responsibly when choosing toys for their children.

Major retailers such as Argos, Toys “R” Us and Woolworths dominate the industry. With intense competition, aggressive pricing is believed to continue, posing problems for smaller independent specialists.

What does this, and the declining number of children, bode for the future of the industry?