“No sooner have retailers implemented strategies to integrate online into their store-based businesses than new technology has shifted the goalposts as mobile digital devices are now creating new opportunities for ‘fast shopping’ – shopping on the move and social media generated shopping – which requires retailers to devise and create imaginative and relevant shopping environments, both real and virtual, for today’s technology-focused consumers.”

“No sooner have retailers implemented strategies to integrate online into their store-based businesses than new technology has shifted the goalposts as mobile digital devices are now creating new opportunities for ‘fast shopping’ – shopping on the move and social media generated shopping – which requires retailers to devise and create imaginative and relevant shopping environments, both real and virtual, for today’s technology-focused consumers.”

– Neil Mason, Head of Retail Research

Some questions answered in the report include:

Clicks versus bricks – what future for retail property?

How important will stores be as order fulfilment and service points?

Do non-store brands need to offer more fulfilment options?

To what extent are portable digital devices setting a new agenda?

How should retailers embrace social media?