“Dual screening is becoming second nature for today’s youths, whether it is using the computer or the mobile phone at the same time that they are watching television programmes. To maximise the effectiveness of advertising campaigns targeted at the younger audience, marketers need to ensure multi-channel advertising is well-executed, from the creative of the campaign to technical performance of the website.”

– Cecilia Liao, Senior Technology Analyst

“Dual screening is becoming second nature for today’s youths, whether it is using the computer or the mobile phone at the same time that they are watching television programmes. To maximise the effectiveness of advertising campaigns targeted at the younger audience, marketers need to ensure multi-channel advertising is well-executed, from the creative of the campaign to technical performance of the website.”

– Cecilia Liao, Senior Technology Analyst

Some questions answered in the report include:

What would encourage more youths to pay for mobile apps?

What can marketers do to encourage smartphone adoption?

What will teens and tweens expect from their computers?

What would encourage youths to take adequate breaks from today’s gadgets?