Mintel previously reported on the TV market in February 1996, with this new report reviewing the overall trends over the last five years to 2003 and the key factors that have influenced the market. Having long since reached saturation point, the market is driven by technological advances. As with the audio entertainment market, the TV sector has changed considerably over the past two decades, with colour sets almost completely replacing monochrome sets in the vast majority of households.

Mintel previously reported on the TV market in February 1996, with this new report reviewing the overall trends over the last five years to 2003 and the key factors that have influenced the market. Having long since reached saturation point, the market is driven by technological advances. As with the audio entertainment market, the TV sector has changed considerably over the past two decades, with colour sets almost completely replacing monochrome sets in the vast majority of households.

More recently, the introduction of satellite channels, and the numerous options available to consumers, such as widescreen sets and flat-screen liquid crystal display (LCD) monitors, have prompted consumers to upgrade their sets. The market is currently in a state of flux as the public respond to the development of digital TV, which enables consumers to:

receive multiple channels

benefit from interactive services, such as email via the TV set

purchase access to films and various sports events via box office.

'Televisions in the UK, 2003' is the latest report from market analyst Mintel. An extensive investigation into the market's sectors, trends and consumers, it's the perfect way for you to gain a precious understanding of a market that's seen 9% growth on last year's value. Our research offers you expert insight into:

The effect of new technologies on the UK market for TVs

Multiple TVs in UK households; over all market penetration and the influence of changing consumer requirements when choosing a set

The factors that are helping sales of TV sets hit 5 million by 2003

The growing importance of larger screens

Market shares of the six brands dominating the TV sector

A lack of one dominating distribution channel

Advertising spend of the leading manufacturers, plus their media trends

Widescreen TVs in a quarter of all households

The persisting importance of a well-known brand in consumer choices

Good prospects for the TV sector

How making sure your new and innovative products are user-friendly will reap considerable rewards in this market.

Mintel's report offers you new analysis of:

Market drivers/ Market size and trends/ Market segmentation/ The supply structure/ Advertising and promotion/ Distribution/ The consumer - household penetration of TVs/ The consumer - type of TV/ Factors important to purchase/ Future trends/ Sales forecasts

Other Mintel reports of relevance are:

- Satellite and Cable TV - UK, Leisure Intelligence, August 2003

- DVD Players - UK, Market Intelligence, May 2003

- Videos and DVDs (Pre-recorded) - UK, Market Intelligence, May 2003

- VCRs - UK, Market Intelligence, April 2003

- Audio-visual Review - UK, Leisure Intelligence, August 2001.