“Price remains the main choice factor in 2011, with consumers increasingly looking to stick to tried and trusted brands and flavours. Keeping crisps affordable in the face of rapidly rising raw material costs is one of the most difficult, but important, challenges facing manufacturers and retailers today.”

– Chris Wisson, Senior Food Analyst

Some questions answered in this report include:

How can the market arrest falling numbers of users?

“Price remains the main choice factor in 2011, with consumers increasingly looking to stick to tried and trusted brands and flavours. Keeping crisps affordable in the face of rapidly rising raw material costs is one of the most difficult, but important, challenges facing manufacturers and retailers today.”

– Chris Wisson, Senior Food Analyst

Some questions answered in this report include:

How can the market arrest falling numbers of users?

How can over-55s be encouraged to try new types of crisps and salty snacks?

How can the sharing bags market boost their market share further?

How can manufacturers draw more men into the salty snacks market?