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Contents
Report homepage
Research Methodology
Contents
Issues in the Market
Future Opportunities
Market in Brief
Internal Market Environment
Broader Market Environment
The Market in Context
Strengths and Weaknesses in the Market
Who’s Innovating?
Sector Size and Forecast
Retailer Competitor Analysis
Retail Advertising and Promotion
Brand Elements
The Consumer – Who Shops Where?
What Consumers Look For in a Food Retailer
Consumer Attitudes Towards Grocery Shopping
Aldi (Europe)
Asda Group Ltd
Co-operative Group (Food)
Iceland Foods Ltd
J Sainsbury
Marks & Spencer (Food)
Wm Morrison Group
Musgrave
Schwarz Group
SPAR International
Tesco
Waitrose Ltd
Appendix – Who Shops Where?
Appendix – What Consumers Look For in a Food Retailer
Appendix – Consumer Attitudes Towards Grocery Shopping
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Food Retailing - UK - November 2009
Food Retailing - UK - November 2009
Coming to terms with a consumer that is trading down

People want their grocery shopping to be convenient. But, in contradiction of popular myth, most people (85%) don't mind grocery shopping, although 35% admit that they find it a chore.

Most people (83%) like to be able to select their own fresh foods.

Taking those two findings together suggests that the growth in demand for online shopping may begin to tail off. Some 15% (6 million) people regularly shop for their groceries online, a proportion which has remained unchanged for 18 months.

People want their grocery shopping to be convenient. But, in contradiction of popular myth, most people (85%) don't mind grocery shopping, although 35% admit that they find it a chore.

Most people (83%) like to be able to select their own fresh foods.

Taking those two findings together suggests that the growth in demand for online shopping may begin to tail off. Some 15% (6 million) people regularly shop for their groceries online, a proportion which has remained unchanged for 18 months.

Most people (82%) think that organic and fairtrade products are 'expensive for what they are', indictaing that the positively disposed market is just 7 million people.

Most people (92%) say that discounters represent good value for money, but they are evenly split on whether they represent better value than supermarkets Value brands.

There has been an increase in the number of people seeking out bargains. And now over half of shoppers - 20.5 million in this online survey - admit to doing it.


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