Online shopping usage rates have doubled in the past 12 months.

What are likely to be areas of future success for home shopping service providers?

What are the market factors influencing consumer demand and channel development in this segment?

The report emphasis is to understand better the nature of consumer attitudes and expenditure towards the home shopping market. A multichannel strategy on the part of home shopping service providers is seen as being increasingly appropriate as consumers wish to access brands through different media at different times and for different goods. However, the fact still remains that many consumers like, and will continue to like shopping in shops. Shopping as a leisure pursuit is on the increase and will never be replaced by the functionality of shopping from home. What are the operational issues affecting the market? Are older consumers effectively targeted by home shopping companies? Home Shopping provides a detailed picture of issues impacting and opportunities that exist within this market.