Adventure Travel - Europe

Introduction

Overview

Definitions and Sources

History of Adventure Travel

Market Influences

European Tourism Industry

Adventure Travel Sector

Company Profiles

Distribution

Future Prospects

Adventure Travel - Europe - October 2003

Table of Contents

Introduction

Overview

Definitions and Sources

Definitions

Hard adventure

Soft adventure

Data sources

History of Adventure Travel

Market Influences

Geopolitical situation

The economic environment

European population

Sustainable tourism

Low-cost carriers and independent travel

Growth of niche markets and competing products

European Tourism Industry

European tourist flows

Figure 1: Inbound tourist arrivals from Europe to Europe

Figure 2: Inbound tourism to Europe from within the region, 1990-2001

Regional tourist flows

Figure 3: Distribution of European tourist arrivals in Europe, 2001

Figure 4: European inbound tourism to regions, 1990-2001

Regional trends

Figure 5: Growing and declining destinations for European outbound travel, 2001/02

Generating markets

Figure 6: Leading outbound tourism markets and important regional players, 1997-2001

Expenditure

Figure 7: Countries spending in excess of €10 billion on tourism, 2001

Figure 8: Expenditure per capita on tourism, 2001

Adventure Travel Sector

Size of market

Figure 9: Size of the European adventure travel market

Figure 10: European adventure travel market

Figure 11: European adventure travel market, by generating markets

Figure 12: Top four generating markets for adventure travel

Leading adventure travel markets

Figure 13: Outbound and inbound tourism for the leading adventure travel markets

Germany

The UK

France

The Netherlands

Market segmentation

Overview

Destination-driven adventure travel

Arctic circle

Hills and Canyons

Islands

Mountain ranges

Rivers

Space

Volcanoes

Ethnic

Activity-driven adventure travel

Walking and trekking

Figure 14: Categorisation of walking and trekking holidays

Cycling

Figure 15: Grading of biking adventure holidays

Soft adventure

Hard adventure

Growth products

Family adventure

Adventure breaks

Extreme adventure

Adventure for a cause

Consumer profile

Destinations

Albania

Austria

Bulgaria

Canary Islands

Croatia

Cyprus

Czech Republic

Denmark

Estonia, Latvia and Lithuania

Finland

France

Germany

Greece

Greenland

Hungary

Iceland

Ireland

Italy

Mallorca, Malta and Gozo

Norway

Poland

Portugal, the Azores and Madeira

Romania

Russia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Turkey

The UK

Company Profiles

European overview

Germany

The UK

France

Figure 16: Terre d’Aventure’s European product range, by country and activity