“As consumers take extra care in keeping their teeth in tip-top condition to avoid the financial sting of dental treatments, this is helping to support oral care sales. Marketing messages which focus on ‘prevention rather than cure’, encouraging consumers to invest in their oral health to minimise the chance of needing expensive remedial work, will help to boost oral care usage and sales further”.

– Ricky Lakhani, Personal Care Analyst

“As consumers take extra care in keeping their teeth in tip-top condition to avoid the financial sting of dental treatments, this is helping to support oral care sales. Marketing messages which focus on ‘prevention rather than cure’, encouraging consumers to invest in their oral health to minimise the chance of needing expensive remedial work, will help to boost oral care usage and sales further”.

– Ricky Lakhani, Personal Care Analyst

Some questions answered in the report include:

How is the recession impacting on sales of oral hygiene products?

Which sectors of the market have most potential for growth?

What are consumers’ main oral health concerns?

What benefits do consumers look for when purchasing toothpastes?

What impact will the ageing population have on the oral care market?

Who is most interested in teeth-whitening treatments, and how can marketers better target them?