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Contents
Marketing to ABs - UK - June 2001
Marketing to ABs - UK - June 2001

What are the concerns about the future among AB socio-economic groups?

Are AB consumers different from other consumer groups?

Are luxury goods main priorities for the AB consumer?

This is the first report Mintel has produced based entirely on the spending habits and attitudes of consumers in the AB socio-economic group. The report is based partly on the TGI Premier survey, which is carried out annually among a sample of 5,517 AB adults, and which has been extensively re-analysed in order to give more detail about ABs in a number of key consumer segments. It also draws on exclusive consumer research specially commissioned by Mintel from BMRB in April 2001 among a large sample of adults (4,061), including 884 in the AB group. This research gives an insight into the attitudes and priorities of AB consumers, and compares them with those of the population as a whole. Finally, a number of other recent Mintel surveys have been re-analysed to focus on the AB respondents.

What are the concerns about the future among AB socio-economic groups?

Are AB consumers different from other consumer groups?

Are luxury goods main priorities for the AB consumer?

This is the first report Mintel has produced based entirely on the spending habits and attitudes of consumers in the AB socio-economic group. The report is based partly on the TGI Premier survey, which is carried out annually among a sample of 5,517 AB adults, and which has been extensively re-analysed in order to give more detail about ABs in a number of key consumer segments. It also draws on exclusive consumer research specially commissioned by Mintel from BMRB in April 2001 among a large sample of adults (4,061), including 884 in the AB group. This research gives an insight into the attitudes and priorities of AB consumers, and compares them with those of the population as a whole. Finally, a number of other recent Mintel surveys have been re-analysed to focus on the AB respondents.

Other recent Mintel lifestyle reports of relevance include:

- Special Report, Healthy Lifestyles, 2001

- Special Report, British Lifestyles, 2001

- Special Report, 2020 Vision: Tomorrow's Consumer, 2000

- Special Report, Scottish Lifestyles, 2000

- Special Report, Third Age - A Time to Travel, 2000

- Special Report, Family Lifestyles & The Effect of Work, 2000

- Special Report, Ethnic Lifestyles, 1999

- Special Report, Pre-family Lifestyles, 1999

- Special Report, Men Living Alone, 1999

- Special Report, Student Lifestyles, 1999

- Special Report, Women 2000, 1999

- Special Report, Men 2000, 1998

- Special Report, Innovators, Early Adopters, Followers, July 2001

Recent Mintel Finance reports of relevance include:

- Targeting the Premium Pensions Consumer, Finance Intelligence, February 2001

- Wealth Management, Finance Intelligence, December 2000

- Financial Lifestyles 1 - The Affluent, 1999

- Financial Lifestyles 2 - Middle Englanders, 1999

- The Homes Elite Report, 1999

- The Investors Elite Report, 1999

- The Motoring Elite Report, 1999.


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