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 Marketing to ABs - UK - June 2001: News Stories
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Affluent Britons consider themselves deprived
Source: Guardian 05-09-2003
UK 05-09-2003

The Tireds, burnt out at 35 years old
Source: London Metro 09-09-2003
UK 09-09-2003

Advertisers welcome rugby viewers
Source: Independent 20-11-2003
UK 20-11-2003

Londoners heading north
Source: The Times 10-12-2003
UK 10-12-2003

Word of mouth more influential than ads
Source: Campaign 23-04-2004
UK 22-04-2004

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