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Contents
Report homepage
Research Methodology
Contents
Issues in the Market
Future Opportunities
Market in Brief
Background – Student Demographics
Students as Consumers: Getting There
Attitudes towards Fees and Recession
Accommodation and Financing the Student Lifestyle
Students’ Attitudes towards Travel
PCs, Laptops and Media
What’s in the Basket?
The Leisure Principle
Eating, Cooking and Food Shopping Habits
Looking Good
Targeting Opportunities
Future Plans and Prospects
Appendix – Student Demographics
Appendix – Attitudes towards Fees and Recession
Appendix – Accommodation and Financing the Student Lifestyle
Appendix –Students’ Attitudes towards Travel
Appendix – PCs, Laptops and Media
Appendix – What’s in the Basket?
Appendix – The Leisure Principle
Appendix – Eating, Cooking and Food Shopping Habits
Appendix – Looking Good
Appendix – Targeting Opportunities
Appendix – Future Plans and Prospects
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Student Lifestyles - UK - June 2010
Student Lifestyles - UK - June 2010

This report takes the general theme of ‘Students as Consumers’ and asks the question:

“What impact has the current economic environment and increases in tuition fees had on student lifestyles?”

More than 40% of students are very concerned about the increase in tuition fees. As a result students are becoming increasingly demanding and critical of the service their university provides.
With the cost of going to university rising, a fifth of students chose their university so they could continue living in the family home. These stay-at-home students have different needs to the traditional student, an issue which both universities and leisure operators should address.

This report takes the general theme of ‘Students as Consumers’ and asks the question:

“What impact has the current economic environment and increases in tuition fees had on student lifestyles?”

More than 40% of students are very concerned about the increase in tuition fees. As a result students are becoming increasingly demanding and critical of the service their university provides.
With the cost of going to university rising, a fifth of students chose their university so they could continue living in the family home. These stay-at-home students have different needs to the traditional student, an issue which both universities and leisure operators should address.
Many students have adopted a ‘spend now, pay later’ attitude: six in ten accept that debt is just part of university life.
Students now choose to travel during holidays rather than taking a gap year before or after university, providing opportunities for affordable travel experiences which fit into student holidays (including the shorter Easter and Christmas breaks).
Technology, and in particular the computer, is an essential part of student life both academically and socially. Almost all students (91%) have their own computer with them at university, with laptops favoured over desktops.
Gone are the days of students’ carefree optimism about their future. A degree no longer guarantees a job upon graduation, resulting in a heightened sense of concern. Thirty-nine percent of all students are worried about their future employment opportunities, jumping to more than half of final year students.

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