In an industry as varied as the casual footwear industry, the importance of understanding the consumer and the major players in the market is essential. Mintel's forthcoming report on the casual footwear industry will offer an in-depth analysis of this industry and will provide readers with an understanding and grasp of the potential of this $1.9 billion industry, according to estimates for 1999.

The casual footwear industry has shown signs of weakening, evidenced by the waning popularity of professional basketball players and the recent bankruptcy declaration by Converse. Mintel's report will explore the impact of this and other factors upon the casual footwear market and will implement exclusive consumer research to delve into the prevailing opinions and attitudes affecting purchasing decisions. Among the topics addressed will be:

In an industry as varied as the casual footwear industry, the importance of understanding the consumer and the major players in the market is essential. Mintel's forthcoming report on the casual footwear industry will offer an in-depth analysis of this industry and will provide readers with an understanding and grasp of the potential of this $1.9 billion industry, according to estimates for 1999.

The casual footwear industry has shown signs of weakening, evidenced by the waning popularity of professional basketball players and the recent bankruptcy declaration by Converse. Mintel's report will explore the impact of this and other factors upon the casual footwear market and will implement exclusive consumer research to delve into the prevailing opinions and attitudes affecting purchasing decisions. Among the topics addressed will be:

· The notable role of women in purchasing decisions for athletic footwear.

· The impact of the retirements of sports stars upon consumers' purchasing decisions.

· The growing cost concerns that consumers are considering when making casual footwear purchases.

· The impact teenagers are having upon the casual/athletic footwear market.

Though focusing in particular upon the consumer, Mintel's new report will also address the major participants in the industry. Using this and original, exclusive consumer research, Mintel will offer a thorough analysis of the current market and what can be expected in casual footwear in the future.