Adult obesity in the U.S. has reached epidemic levels. More than a third of adults are obese in 2011, due to increased calorie consumption, lack of exercise/sedentary lifestyles and an economy that is forcing many consumers to choose more affordable meal options that contain very little nutritional value. Moreover, population growth among specific demographics that are predisposed to obesity will only increase the number of obese adults between 2011 and 2016. This report focuses closely on these factors, and provides in-depth examination of the following:

Adult obesity in the U.S. has reached epidemic levels. More than a third of adults are obese in 2011, due to increased calorie consumption, lack of exercise/sedentary lifestyles and an economy that is forcing many consumers to choose more affordable meal options that contain very little nutritional value. Moreover, population growth among specific demographics that are predisposed to obesity will only increase the number of obese adults between 2011 and 2016. This report focuses closely on these factors, and provides in-depth examination of the following:

Opportunities for reducing obesity through educational programs, increased access to places to exercise and modified foods that contain less fat

Innovations in meal replacement products—which are used by a significant number of consumers who are dieting—such as improved flavor, all-natural ingredients and higher protein value

Leading OTC weight loss tablet brands and the marketing strategies they employ

Weight assessments by respondents to Mintel’s exclusive survey and how they compare to actual BMI

Treatment of overweight, obese, extremely obese consumers in retail settings and restaurants, and how weight bias can be counteracted

Consumer attitudes toward eating habits and limitations, health and weight and responsibility for the obesity epidemic, including analysis of the role race and Hispanic origin play in the obesity issue