The fruit juice and juice drinks market grew by 1% in 2011, which is an improvement on the 1.7% decline witnessed in 2009 and no gain (0%) in 2010. Nevertheless, the market remains challenged with a number of issues, the foremost being juice and drinks’ high calorie status, which does not bode well amid the high incidence of diabetes among U.S. adults, and the consumer trend toward maintaining a healthy weight. The market has growth potential through innovation, especially in diet products with the right attributes—no artificial sweeteners, right taste, and innovative flavors. The other major challenge in the market is the consumer migration from fruit juice (100%) to fruit drinks.

The fruit juice and juice drinks market grew by 1% in 2011, which is an improvement on the 1.7% decline witnessed in 2009 and no gain (0%) in 2010. Nevertheless, the market remains challenged with a number of issues, the foremost being juice and drinks’ high calorie status, which does not bode well amid the high incidence of diabetes among U.S. adults, and the consumer trend toward maintaining a healthy weight. The market has growth potential through innovation, especially in diet products with the right attributes—no artificial sweeteners, right taste, and innovative flavors. The other major challenge in the market is the consumer migration from fruit juice (100%) to fruit drinks.

Nevertheless, the market has some bright spots including continued growth in coconut water, smoothies, and a few low-calorie innovations. In this report, Mintel explores the challenges that the market has been facing and identifies growth opportunities. This report looks into a range of topics, including the following:

Trends in the household consumption of fruit juice and fruit drinks

Difference in personally buying and drinking fruit juice and juice drinks

The impact of negative press surrounding the alleged presence of chemicals such as arsenic, lead, and fungicide in certain apple, grape, and orange juices, on the overall fruit juice and drinks market

A discussion on the new product launches in the market and a recommendation on formulating products that may appeal to the consumer

Fruit juice and drinks drinkers’ attitude toward sweeteners in juice and juice drinks

Attitudes toward different flavors and types of fruit juice and juice drinks

Fruit juice and drinks buyers’ behavior and response toward price increases

Exploration of reasons for drinking fruit juice and fruit drinks among those who use these beverages

A discussion on the ongoing popularity of coconut water, profile of the key coconut water consumer, and the beverage’s future outlook (special supplement)