“Improved quality of life, increased affordability and low crime feature prominently amongst the reasons for trading city living for the suburbs and rural areas. Over four in ten urban 16-24s are feeling less safe in the aftermath of the urban riots, and this sentiment is likely impacting on their aspirations for home buying, with over four in ten who are interested in purchasing a home in the suburbs and over a third eying the countryside in the intermediate future.”

“Improved quality of life, increased affordability and low crime feature prominently amongst the reasons for trading city living for the suburbs and rural areas. Over four in ten urban 16-24s are feeling less safe in the aftermath of the urban riots, and this sentiment is likely impacting on their aspirations for home buying, with over four in ten who are interested in purchasing a home in the suburbs and over a third eying the countryside in the intermediate future.”

– Ina Mitskavets, Consumer and Lifestyles Analyst

Some questions answered in this report include:

What proportions of the population live in urban vs. rural locations?

What are the profiles of consumers living in these areas?

What proportion of urban and suburban dwellers rent or own homes?

What are the aspirations of consumers living in urban vs. rural locations?

What factors affect choice of home location?

How does the choice of location affect how money is spent?