Although activity holidays have always enjoyed popularity amongst a smaller number of fit and adventurous holidaymakers, increased health-awareness as well as the proliferation of low-cost airlines have brought closer the idea of activity holidays to many British consumers. Whilst most people see holidays as opportunities to relax and unwind, usually implying inactivity, activity holidays centre on physical participation in a sport or an activity, and demand a certain level of fitness.

Although activity holidays have always enjoyed popularity amongst a smaller number of fit and adventurous holidaymakers, increased health-awareness as well as the proliferation of low-cost airlines have brought closer the idea of activity holidays to many British consumers. Whilst most people see holidays as opportunities to relax and unwind, usually implying inactivity, activity holidays centre on physical participation in a sport or an activity, and demand a certain level of fitness.

This report has been designed to offer you a clear and practical understanding of the UK activity holidays market, offering the level of information you need to be able to focus your marketing activity towards real demand and real opportunity. It provides a major overview of the developments that have shaped the market, examining the category and its sectors in great detail. In addition, this report also contains exclusive insight into the consumer needs that underpin and determine the market dynamics, further bolstering your market knowledge.

Answers all the key industry questions, including:

What is the market's size and segmentation?

How are changes in the demographic make-up of the UK population set to influence the market for activity holidays?

Which are the most popular activity holidays and what influences consumers' choice of activity?

To what extent is increased health-awareness spurring on demand for activity holidays? How can operators capitalise on this trend?

Offering you new insight into:

Market Drivers

Market Size and Trends

Market Segmentation

The Supply Structure

Distribution

Consumer attitudes and trends

Future trends

Five year sales forecasts