Which type of holidays tend to attract late bookings than any other market segment and why?

The growth of internet usage has made late bookings a more common phenomenon.

Is there a sustainable customer base for creating specific 'late' holiday products?

Over the last ten years there has been an increase in the number of late bookings made for tourism products such as flights and accommodation. Different segments of the market behave differently with regard to the timing of bookings, and it tends to be those consumers who are most flexible regarding the timing and destination of their holiday who are most attracted to late bookings. However, the technological revolution, led by the internet, has given the concept of late bookings a high profile, with more people than ever now searching for late bargains.

Which type of holidays tend to attract late bookings than any other market segment and why?

The growth of internet usage has made late bookings a more common phenomenon.

Is there a sustainable customer base for creating specific 'late' holiday products?

Over the last ten years there has been an increase in the number of late bookings made for tourism products such as flights and accommodation. Different segments of the market behave differently with regard to the timing of bookings, and it tends to be those consumers who are most flexible regarding the timing and destination of their holiday who are most attracted to late bookings. However, the technological revolution, led by the internet, has given the concept of late bookings a high profile, with more people than ever now searching for late bargains.

While the trend for late bookings is in part driven by low prices, increasing pressures in the workplace - in particular with a growing number of people now being self-employed - means that many people prefer to book their holidays at the last minute, due to the uncertainty of their work schedule. Yet are those working long hours the most predisposed to booking last minute? Late Holiday Bookings examines the current state of the market and analyses the trends that are developing.