Sporting Activities in the Great Outdoors - UK

Introduction and Abbreviations

Summary of Key Report Findings

Market Factors

Market Size and Segmentation

The Supply Structure

Organisations and Associations

Distribution

Advertising and Promotion

The Consumer

Consumer Attitudes and Targeting

The Future

Forecast

Sporting Activities in the Great Outdoors - UK - February 2004

Table of Contents

Introduction and Abbreviations

Definitions

Activities

The great outdoors

Outdoor sportswear

Activity holidays

Consumer research

ACORN

Abbreviations

Summary of Key Report Findings

Walkers on the march

Recovery from FMD now complete

Interest in activity holidays on the rise…

…but growth most rapid in the overseas sector

Promotional focus shifts from advertising

Age a key influence on participation patterns

Participants’ enthusiasm backed up by commitment…

…and all-round interest in sport

Motivations and deterrents

The future

Market Factors

Snowsports - UK - May 2012 -

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Sporting interests and participation

Figure 1: Interest in named sports/pastimes among UK adults, 2003

Figure 2: Regular and occasional participation in selected sports during the past 12 months, 2001 and 2003

Figure 3: Popularity of hiking/rambling and climbing among participants of other sports, March 2003

Figure 4: Ramblers’ Association membership numbers, 1935-2003

Population trends

Figure 5: Trends in the age structure of the UK population, by gender, 1998-2007

Economic climate

Figure 6: Trends in personal disposable income and consumer expenditure, 1998-2007

Holiday market

Figure 7: Domestic and overseas holidays and expenditure, 1998-2003

Escapism

Countryside matters

Countryside and Rights of Way Act

Foot-and-mouth Disease

Market Size and Segmentation

Sports Goods Retailing - UK - May 2011 -

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Outdoor sportswear

Figure 8: Consumer spending on sports goods, 1998-2003

Outdoor clothing and footwear

Figure 9: Consumer spending on outdoor sports clothing and footwear, 1998-2003

Figure 10: Consumer spending on sports goods and outdoor sports clothing/footwear, 1998-2003

Activity holiday market

Figure 11: Domestic and overseas activity holidays, 1998-2003

Figure 12: Interest in activity holidays, May 2003

Figure 13: Most popular sports/activities undertaken, by UK residents during domestic holidays, 2000-02

Figure 14: Spending on most popular sports/activities undertaken, by UK residents during domestic holidays, 2000-02

The Supply Structure

Golf - UK - March 2009 -

Brands

Berghaus

Columbia

Craghoppers

Gelert

Helly Hansen

Karrimor

Keela

Lowe Alpine

Mountain Equipment

The North Face

Outdoor Scene

Paramo

Peter Storm

Regatta

Rohan

Scanda

Sprayway

Tog 24

Trespass

Wynnster

Organisations and Associations

Outdoor Industries Association

The Department for Environment, Food and Rural Affairs

Countryside Agency

Tourism Alliance

Ramblers’ Association

British Mountaineering Council

National Caving Association/British Cave Research Association

Long Distance Walkers Association

British Upland Footpath Trust

Sport England, Sport Scotland, Sport Wales and Sports Council for Northern Ireland

VisitBritain, Wales Tourist Board, Scottish Tourist Board and Northern Ireland Tourist Board

The Countryside

The Countryside and Rights of Way Act 2000

National Parks

National trails

National centres

Activity holiday suppliers

Overseas

UK

Distribution

Sports Goods Retailing - UK - May 2011 -

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Blacks

Cotswold Outdoor

Ellis Brigham Mountain Sports

Field & Trek

Nevisport

Oswald Bailey

Outdoors

Snow+Rock

Tiso

Internet

Advertising and Promotion

Sports Goods Retailing - UK - May 2011 -

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Exhibitions

Sponsorship

The Consumer

Spectator Sports - UK - April 2012 -

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Most popular outdoor sports

Figure 15: Most popular outdoor sports, 2000-03

Level of participation in outdoor sports/pastimes

Figure 16: Most popular outdoor sports, by gender, age and socio-economic group, September 2003

Figure 17: Most popular outdoor sports, by respondents’ own children, lifestage and Mintel's Special Groups, September 2003

Figure 18: Most popular outdoor sports, by working and marital status and car ownership, September 2003

Figure 19: Most popular outdoor sports, by region and ACORN categories, September 2003

Figure 20: Most popular outdoor sports, by media, supermarket preference and commercial television viewing habits, September 2003

Frequency of participation

Figure 21: Frequency of participation in outdoor sports, 2001 and 2003

Frequency of participation in outdoor sports/pastimes by demographic analysis

Figure 22: Most frequent participation in outdoor sports/pastimes, by gender, age and socio-economic group, September 2003

Figure 23: Most frequent participation in outdoor sports, by respondents’ own children, lifestage and Mintel's Special Groups, September 2003

Figure 24: Most frequent participation in outdoor sports, by working and marital status and car ownership, September 2003

Figure 25: Most frequent participation in outdoor sports, by region and ACORN categories, September 2003

Figure 26: Most frequent participation in outdoor sports, by media, supermarket preference and commercial television viewing habits, September 2003

Consumer Attitudes and Targeting

Snowsports - UK - May 2012 -

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Outdoor sports motivations

Figure 27: Agreement with attitudinal statements regarding outdoor sports, 2000-03

Most popular attitudes towards outdoor sports/pastimes by demographic analysis

Figure 28: Most popular attitudes towards outdoor sports/pastimes, by gender, age and socio-economic group, September 2003

Figure 29: Most popular attitudes towards outdoor sports/pastimes, by respondents’ own children, lifestage and Mintel's Special Groups, September 2003

Figure 30: Most popular attitudes towards outdoor sports/pastimes, by working and marital status and car ownership, September 2003

Figure 31: Most popular attitudes towards outdoor sports/pastimes, by region and ACORN categories, September 2003

Figure 32: Most popular attitudes towards outdoor sports/pastimes, by media, supermarket preference and commercial television viewing habits, September 2003

Other attitudes towards outdoor sports

Figure 33: Other attitudes towards outdoor sports/pastimes, by gender, age and socio-economic group, September 2003

Figure 34: Other attitudes towards outdoor sports/pastimes, by respondents’ own children, lifestage and Mintel's Special Groups, September 2003

Figure 35: Other attitudes towards outdoor sports/pastimes, by working and marital status and car ownership, September 2003

Figure 36: Other attitudes towards outdoor sports/pastimes, by region and ACORN categories, September 2003

Figure 37: Other attitudes towards outdoor sports/pastimes, by media, supermarket preference and commercial television viewing habits, September 2003

Targeting opportunities

Figure 38: Frequency of participation in outdoor sports, 2001 and 2003

Targeting potential participants (3.3 million people)

Targeting lapsed consumers (3 million people)

Potentials, lapsed and no hopers

Figure 39: Potential, lapsed and non-participation in outdoor sports/pastimes, by gender, age and socio-economic group, September 2003

Figure 40: Potential, lapsed and non-participation in outdoor sports/pastimes, by respondents’ own children, lifestage and Mintel's Special Groups, September 2003

Figure 41: Potential, lapsed and non-participation in outdoor sports/pastimes, by working and marital status and car ownership, September 2003

Figure 42: Potential, lapsed and non-participation in outdoor sports/pastimes, by region and ACORN categories, September 2003

Figure 43: Potential, lapsed and non-participation in outdoor sports/pastimes, by media, supermarket preference and commercial television viewing habits, September 2003

Potentials, lapsed and no hopers by motivation statements

Figure 44: Potential, lapsed and non-participation in outdoor sports/pastimes, by motivation statements, September 2003

Number of outdoor sports taken part in

Figure 45: Total number of outdoor sports taken part in, by most popular sport/pastime, September 2003

Figure 46: Number of outdoor sports/pastime taken part in, by attitude towards outdoor sports/pastimes, September 2003

The Future

Snowsports - UK - May 2012 -

...more >>

Positive outlook for walking activities…

…but climbing likely to remain a niche pursuit

Activity holiday market expected to grow…

…but with the overseas sector benefiting most

Affluent market offers prospects for increasing value

FMD highlights vulnerability to ‘natural disaster’

Forecast

Golf - UK - March 2009 -

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Spend on sporting goods

Figure 47: Forecast of consumer spending on sports goods, 2003-07

Spend on outdoor clothing and footwear

Figure 48: Forecast of consumer spending on outdoor clothing and footwear, 2003-07