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Sports Goods Retailing - UK - March 2004
Table of Contents

Executive Summary – UK

Per capita spend £72
Clothing claims nearly half of total sports goods spending
Specialists take three-quarters of spending…
…and gain share of total retail sales
Concentration and overcapacity
Sports multiples dominate
Buying groups also present
Sector forecast to maintain its share of all retail sales

Executive Summary – Europe

France is largest market for sports goods
France and Netherlands record highest spend per capita
Market growth slows since 2000
Sports specialists are the dominant retail channel
Competition from other channels varies by country
Sports specialists’ sales have grown fastest in the UK
INTERSPORT and Sport 2000 largest sports groups by turnover
Sports buying groups feature prominently in Continental Europe
Independent retailers have protected their position
Powerful product brands
John David Group fastest growing specialist
Foot Locker moves up the rankings
Department stores feature prominently in Spain…
...and Germany
Promising prospects in general for sports sector
British sector looks less promising
Spain and Italy remain highly fragmented markets
Further consolidation will occur in Southern and Eastern Europe

European Summary and Outlook

Summary

Report scope

Countries and companies covered

Sports goods market

Market size and trends
Market breakdown by product category
Market breakdown by channel

Population profiles

Sports brands

Publicity and sponsorship

European sports specialists sector

Sector value and trends
Relative importance
Relative performance

Leading specialists

Leading specialists – sales trends
Leading specialists – outlets and space
Sales densities

Buying groups

Outlook

Sector sales forecasts

Company prospects

Concentration levels

European Consumer Trends

Sports goods purchased

Penetration of sports club membership across Europe

Sports participation across Europe

Background Data – UK

Population

Economy

Sports Goods Retailing in the UK

Setting the scene

Changed composition of UK sports market
…and retail fascias change too
Foreign multiples too
Europe’s large buying groups also present
Limited retail differentiation
Shopping centres

Sports participation

Sports goods market value and trends

Clothing
Footwear
Equipment

Channels of distribution

Specialists
Department and variety stores
Home shopping
Clothing retailers
Footwear retailers
Others

The UK sports specialists’ sector

Sector value and trends

Outlets

Leading specialists

Market shares

Prospects and forecasts

Major Company Profiles

Allsports

Background

Financial data

Outlets

Products

Home shopping

SWOT

Blacks Leisure Group

Background

Financial data

2003/04 interim results

Outlets

Products

Home shopping

SWOT

Décathlon

Background

Financial data

Outlets

Foreign activities

Products

Home shopping

SWOT

Foot Locker (Europe)

Background

Europe

Financial data

Group
Europe
UK

Outlets

Group
Europe
UK

Non-European activities

Products

Home shopping

SWOT

INTERSPORT International Corporation

Background

History
Various retail fascias
Comprehensive package
Disadvantages of buying groups

Financial data

Outlets

Products

Services to members

SWOT

JD Sports

Background

Financial data

Outlets

Products

Home shopping

Operations

SWOT

JJB Sports

Background

Financial data

Outlets

Foreign activities

Products

SWOT

Sport 2000 International

Background

History
Central and national structures
New partners come on board
Other deals
Key objectives

Financial data

Outlets

Products

Websites and home shopping

SWOT

Sports World (formerly Sports Soccer)

Background

Financial data

Outlets

Products

SWOT

Mini Company Profiles

American Golf Discount Centre

Background
Financial data
Outlets
Products

Gilesports

Background
Financial data
Outlets
Products

Hargreaves Sports

Background
Financial data
Outlets
Products

UK Consumer Trends

Demographic analysis of sportswear shoppers

Demographic analysis of sports equipment shoppers

Membership and regular use of sports clubs

Demographic characteristics of sports club members

Analysis of regular participation in sports

The Consumer

Outlets used for sports goods shopping

Users of specialist sports shops

Users of non-specialist shops

Expenditure on sports goods

Consumer Attitudes and Typologies

Key facts

Expenditure on sports goods by outlet used

Attitudes towards sports goods use and shopping

Characteristics of price-conscious and brand-aware consumers

Sportswear user habits

Attitudes towards sports goods purchasing by outlet used

Types of sports consumer – identifying target groups

Characteristics of sports consumer types
Spending by sports consumer types

Number of outlets visited

UK Advertising

Trends in advertising spend

Use of media

Advertising by leading specialist retailers

JJB Sports advertising trends
JD Sports advertising trends
Allsports advertising trends

Advertising by other retailers

Conclusions