scrutinises European retail sectors and markets with a degree of scope and ambition previously unavailable. Written by industry experts with over thirteen years experience in analysing pan-European retail markets, the new titles are designed with the necessary scope, depth, continuity and dependability essential in achieving a full understanding of the broad facet of European retail. Constructed by fully utilising Mintel's extensive European retail expertise and enviable trade contacts, analysis is, where available, complemented by highly focused and appropriate consumer research, thus further heightening its relevance and potential. With titles available in a user-friendly, country-by-country format, the series presents an opportunity for businesses to efficiently centralise their research and gain a clear insight into established and emerging retailers, the opportunities open to them, the markets in which they operate and the consumer and sales trends within these markets.

scrutinises European retail sectors and markets with a degree of scope and ambition previously unavailable. Written by industry experts with over thirteen years experience in analysing pan-European retail markets, the new titles are designed with the necessary scope, depth, continuity and dependability essential in achieving a full understanding of the broad facet of European retail. Constructed by fully utilising Mintel's extensive European retail expertise and enviable trade contacts, analysis is, where available, complemented by highly focused and appropriate consumer research, thus further heightening its relevance and potential. With titles available in a user-friendly, country-by-country format, the series presents an opportunity for businesses to efficiently centralise their research and gain a clear insight into established and emerging retailers, the opportunities open to them, the markets in which they operate and the consumer and sales trends within these markets.