The advent of professional rugby in 1995 has allowed the sport to become a world-class competitive sport, making money for clubs, players, sponsors and Ireland itself. However it has also highlighted the need for significant expenditure to keep Irish rugby competitive on the world stage.

Mintel's new report provides a detailed analysis of the business behind this key sports market. Where is investment needed? How can the industry foster and grow the enthusiastic playing base?

The advent of professional rugby in 1995 has allowed the sport to become a world-class competitive sport, making money for clubs, players, sponsors and Ireland itself. However it has also highlighted the need for significant expenditure to keep Irish rugby competitive on the world stage.

Mintel's new report provides a detailed analysis of the business behind this key sports market. Where is investment needed? How can the industry foster and grow the enthusiastic playing base?

Analysing the size of the market, the key companies involved and finding out exactly what consumer are demanding, as well as the future opportunities for the industry, can your business afford NOT to have this data at your fingertips?

This report has been produced as part of Mintel's Irish Series and is sold in Ireland exclusively through our sales agency, OCO Consulting, based in Belfast.