The automotive industry makes up one of the biggest segments of the U.S. economy, and used cars make an important contribution to this sector, with an estimated $331.5 billion in sales in 2010. Whether sold directly by individuals, through dealers focused on used cars, or new car dealers that offer certified pre-owned models, used car and truck sales provide important flexibility for U.S. consumers, allowing them to purchase vehicles at more affordable prices and also benefit from programs like leases and trade-ins. This report will provide an in-depth discussion of the used car market, including:

The automotive industry makes up one of the biggest segments of the U.S. economy, and used cars make an important contribution to this sector, with an estimated $331.5 billion in sales in 2010. Whether sold directly by individuals, through dealers focused on used cars, or new car dealers that offer certified pre-owned models, used car and truck sales provide important flexibility for U.S. consumers, allowing them to purchase vehicles at more affordable prices and also benefit from programs like leases and trade-ins. This report will provide an in-depth discussion of the used car market, including:

An estimate of market revenues from 2005-2010, with forecasts through 2015, providing insight into the future growth expected for the used car market

Discussion of how new car sales compete with used car sales, including recent sweeping changes in the new car market, such as brand consolidation

An analysis of key drivers affecting the used car market, such as a continued slow economy, climbing gas prices, and availability issues for some Japanese new car models due to the tragic earthquake and tsunami that hit the region earlier this year

An overview of the leading players in this market—including their advertising and marketing strategies—providing valuable guidance for winning strategies in this market

Consumer attitudes and motivations impacting decision-making and purchasing behavior