The profile of gambling has been raised considerably over the past decade with the advent of the National Lottery and the subsequent growing acceptance of gambling within mainstream British culture. The potential impact of the Gambling Bill is likely to bring the industry even further into the public eye. As a result, the assessment of UK consumers’ gambling habits and attitudes towards the industry is particularly timely, ahead of the single event that is most likely to impact on these patterns of behaviour over the next five years or more.

The profile of gambling has been raised considerably over the past decade with the advent of the National Lottery and the subsequent growing acceptance of gambling within mainstream British culture. The potential impact of the Gambling Bill is likely to bring the industry even further into the public eye. As a result, the assessment of UK consumers’ gambling habits and attitudes towards the industry is particularly timely, ahead of the single event that is most likely to impact on these patterns of behaviour over the next five years or more.

This report weighs up the extent to which consumers gamble in individual and multiple sectors, using original consumer research to examine attitudes towards gambling and assessing the nature of participation in the key gambling forms. These include the National Lottery, betting shops, bingo and casinos, and also covers other, growing sectors including online gambling

In addition, Mintel’s findings dissect the factors which influence consumers’ propensity to gamble, as well as quantifying how much is staked and how much is spent in total and in each key sector.

Mintel’s findings offer you a unique way of understanding consumer trends and the attitudes of key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintel’s research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the most profitable results.