The casino industry enjoyed steady growth between 2004 and 2007 but revenues remained flat thereafter. Revenues at physical US casino locations (i.e. not online) reached $64.9 billion in 2009, a 27% increase over 2004. The recession and high unemployment has caused Americans to reduce their spending, especially on non-essential activities. Although the economy is beginning to recover, growth in the casino industry is expected to remain flat or slow for the next several years.

The casino industry enjoyed steady growth between 2004 and 2007 but revenues remained flat thereafter. Revenues at physical US casino locations (i.e. not online) reached $64.9 billion in 2009, a 27% increase over 2004. The recession and high unemployment has caused Americans to reduce their spending, especially on non-essential activities. Although the economy is beginning to recover, growth in the casino industry is expected to remain flat or slow for the next several years.

This report addresses the following questions and provides unique insights on a variety of issues:

How are sales in the commercial, tribal, and racetrack casino segments projected to fare between 2009 and 2014

Which segments of the industry are driving growth

Which markets/locations show strong sales growth? Which are experiencing declines?

What proportion of US adults visits casinos? Who are these visitors?

How are the lifestyles of casino-goers unique? How can casinos more effectively serve their customers

How are demographic shifts impacting sales? How are they likely to affect companies in the future

Other than gambling, what type of entertainment are casino-goers most interested in

How do gaming preferences vary between race and Hispanic origin groups? Which segments tend to be the highest-value customers

What factors discourage consumers from going to casinos

What are the dominant themes in casino advertisements