The remote betting market offers a variety of channels via which punters can place bets on sports fixtures, financial markets, political elections, reality television shows and other events. Internet betting is the most popular method of remote betting with some 9% of recent punters having placed a bet with an online bookmaker, while 5% have used a telephone service. This compares to the 57% of adult consumers who have placed a bet in the last twelve months who have visited a betting shop.

About the market…

The remote betting market offers a variety of channels via which punters can place bets on sports fixtures, financial markets, political elections, reality television shows and other events. Internet betting is the most popular method of remote betting with some 9% of recent punters having placed a bet with an online bookmaker, while 5% have used a telephone service. This compares to the 57% of adult consumers who have placed a bet in the last twelve months who have visited a betting shop.

The remote betting market will continue to be stimulated by increasing penetration of Internet access in UK households, which has almost doubled in the period from 2001 to 2005. Internet gambling services have driven the remote betting market and there are now some 60% of adults online. Further growth can be expected in other methods of remote betting as other digital media platforms become established.

About Mintel’s research…

Bringing together the most innovative consumer research and latest market analysis, Mintel's new report offers you all the insight and inspiration you need to full understand remote betting and to design clever, creative and profitable marketing strategies. Use Mintel's research to:

Track the market’s size, driving forces and segmentation

Discover how new technologies will change the face of the remote betting market

Learn how you can better integrate remote betting with your existing betting shop

Understand consumer attitudes and behaviour in relation to remote betting

Pinpoint areas of future growth before your competitors

Maximise the potential of the Internet as the primary medium for remote betting.

Learn key facts about competing remote betting services

Identify the most popular remote betting events.

And much more.

Intriguing findings include…

15% of recent punters stated that they would only place a bet with a remote betting service if a well-known company operated it.

Some 70% of punters who have placed a bet by telephone or Internet are male, compared to betting in general which is enjoyed by almost as many women as men.

Remote betters are more likely than betters in general to read a broadsheet newspaper, with some 31% of those who bet by telephone or Internet reading a quality title compared to just 19% of all betters.