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Remote Betting - UK - August 2005
Table of Contents

Introduction and Abbreviations

Premier Insight

Keep it Simple

Live Events

Virtual World

Converting punters

Summary of Key Report Findings

Old and new technology driving the market

Burgeoning betting market

Remote revenues led by betting exchanges

A crowded marketplace

Mobile phone betting making waves

Web betting most popular

Convenience still the key

Online gambling boom M&As

Market Factors

Economic factors

Demographic factors

Lifestage

Internet usage

Activities done online

TGI – Any Interest in/read about sports

Cable/satellite television penetration
Mobile phone ownership

Other media

The Gambling Bill

Gambling Commission

Legal issues

Market Background

Market Size and Trends

The Supply Structure

Traditional high street operators

Ladbrokes

William Hill

Coral Eurobet

Stanley

Tote

Paddy Power

Specialist remote betting operators

Bet365

Betfair

Blue Square

Cantor Index

IG

Sky Bet

Sportech

Sportingbet

Sporting Index

Stan James

UKBetting

Victor Chandler

The Consumer

Where bets are placed

Betting by phone/over the Internet by demographic analysis

Where bets are placed by other venues/means

Remote betting by what bet on

Remote betting by where information is obtained

Consumer Attitudes and Typologies

Attitudes towards remote betting

Attitudes towards remote betting by where bets placed

Attitudes towards remote betting by how information is obtained

Remote betting by what people bet on

Remote betting by where they got betting information

Remote betting by attitudes towards betting shops

Remote betting target groups

Remote betting target groups by demographic analysis

Remote betting target groups by betting habits

Target groups by how information is gathered

Target groups by attitudes towards betting

The Future

Digital Media Convergence

E-commerce

Gaming or betting

Competition

Legislation

Forecast