This report examines the UK market for lotteries, which is dominated by the National Lottery by virtue of its high prize levels, substantial investment in advertising and extensive distribution network for the sale of tickets. Several other contenders have attempted to carve out a niche for themselves since the launch of the Lottery in 1994 but have generally achieved little success. However, there is great interest in the National Lottery at present by virtue of the fact that the licence to operate it is coming up for renewal again, and this has prompted much debate about how lotteries should run and whom they should benefit.
This report examines the UK market for lotteries, which is dominated by the National Lottery by virtue of its high prize levels, substantial investment in advertising and extensive distribution network for the sale of tickets. Several other contenders have attempted to carve out a niche for themselves since the launch of the Lottery in 1994 but have generally achieved little success. However, there is great interest in the National Lottery at present by virtue of the fact that the licence to operate it is coming up for renewal again, and this has prompted much debate about how lotteries should run and whom they should benefit.
In this report, Mintel looks at the factors which contribute to participation in, and expenditure on, lotteries, assesses the size of the industry and how its revenue is comprised, profiles the major lottery operators and provides an insight into consumer behaviour and attitudes through consumer research. Finally, it provides an assessment of the likely future development of the market during the next five years.
Operators’ increasing reliance on the rising profitability of gaming machines will pressure them to find new ways of sustaining that trend, which could in turn distract them from solving the long-standing problems of an OTC segment in which horseracing’s decline continues.
2012 will be a year of opportunity in delivering two of the major events – football’s European Championships and the London Olympics
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Rawl plugs and balaclavas - commonly found in women's handbags?
Rawl plugs and balaclavas - commonly found in women's handbags?
TV phone-in quiz shows have come under fire after it was revealed that Rawl plugs, balaclavas, false teeth and plane tickets were among the ‘correct’ answers to the question “what items might be found in a woman's handbag?”