“As well as utilising social media for building stronger relationships with customers (rather than simply trying to blatantly use it as another sales tool), clubs can also tap into the gamification trend through loyalty products like Foursquare and Gowalla which encourage people to visit venues over and over again to receive rewards.”

– Michael Oliver, Senior Leisure and Media Analyst

Some questions answered in this report include:

How can nightclubs broaden their appeal?

“As well as utilising social media for building stronger relationships with customers (rather than simply trying to blatantly use it as another sales tool), clubs can also tap into the gamification trend through loyalty products like Foursquare and Gowalla which encourage people to visit venues over and over again to receive rewards.”

– Michael Oliver, Senior Leisure and Media Analyst

Some questions answered in this report include:

How can nightclubs broaden their appeal?

How prevalent is pre-loading and how can clubs counter this trend?

What can clubs do to attract customers from competitors?

What opportunities are being created by the growth in social media usage and digital device ownership?