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Contents
Report homepage
Contents
Issues in the Market
Insights and Opportunities
Market in Brief
Fast Forward Trends
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Who's Innovating?
Sector Analysis
Trade Perspective
Brand Communication and Promotion
Case Studies
Consumers’ Post-Act Gambling Habits
Consumer Perceptions of the New Gambling Landscape
Consumer Perceptions of ‘Problem Gambling’
Appendix – Broader Market Environment
Appendix – Consumers’ Post-Act Gambling Habits
Appendix – Consumer Perceptions of the New Gambling Landscape
Appendix – Consumer Perceptions of ‘Problem Gambling’
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Impact of the Gambling Act - UK - October 2008
Table of Contents

Issues in the Market

Insights and Opportunities

Non-gambling incentives

Bet in-play, in-stadium

Leisure brands for a leisure casino

Market in Brief

No sudden flood of punters

Protecting consumers: Meeting public demand

Protecting consumers: Who foots the bill?

Industry attitudes coloured by outside influences…

…which have made positives slow to be felt

Commercials a bad advert for gambling

Remote regulation an ante-post bet

Machine entitlements a winner for bookmakers…

…but fail to pay out for AGCs and bingo

No mood in government for further concessions

Industry circles the wagons

Fast Forward Trends

Trend 1: Diversity is All

What’s it about?

Observations

What next?

Trend 2: Rethinking Business, Capitalism and Consumerism

What’s it about?

Observations

What next?

Internal Market Environment

Betting Shops - UK - March 2012 -
...more >>

Key points

The Gambling Act 2005: What’s new?

Premises licensing

Increased costs hit smaller operators
Licensing fees reviewed in 2008

Casinos

Figure 1: Local authorities permitted to license a new casino under the Gambling Act 2005

Bingo

Remote gambling

Gaming machines

Figure 2: Maximum permitted numbers of gaming machines, by type of premises, May 2008

Betting

Advertising

Post-Act legislation: What’s newer

Movement on bingo machine numbers

Review of low-level stakes and prizes

Change in casino policy

Consultation on split premises

Taxation

Casinos
Bingo
FOBTs
Remote gaming
No change on the horizon

The smoking ban

Gambling feels the strain more than most
Figure 3: Cigarette smoking, by participation in selected leisure activities, 2008

Problem gambling

Where do the problems lie?
Figure 4: Calls made to GamCare, by gambling activity, 2005 and 2006
Research funding

Broader Market Environment

Betting Shops - UK - March 2012 -
...more >>

Key points

Is gambling’s recession-proofing beginning to crack?

Figure 5: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94

Wise up to an older crowd

Gambling Act reinforces socio-economic trends

Figure 6: Adult population trends, by socio-economic group, 2003-13

Technological innovation to drive the market forward

Competitive Context

Betting Shops - UK - March 2012 -
...more >>

Key points

The leisure market: Who can lose least?

Figure 7: Consumer expenditure on selected leisure goods and activities, 2002-07

The gambling market: Winners and losers

An increasingly competitive Act
Machine entitlements determine payouts

Strengths and Weaknesses in the Market

Gambling Review - UK - December 2011 -
...more >>

Strengths

Facilities
Innovation
Economic freedoms
Consumer confidence
Competition and choice

Weaknesses

Exposure to economic downturn
Machine offerings
Costs
Lack of preparation
Prejudice

Who's Innovating?

Betting Shops - UK - March 2012 -
...more >>

Key points

Split premises: Divide and conquer?

Loyalty schemes a winning bet

Self-exclusion goes all-inclusive

Dipping toes in the water with pools licences

Sector Analysis

Betting Shops - UK - March 2012 -
...more >>

Key points

Gambling stakes by sector

Figure 8: UK gambling stakes, by sector, 2004-08

Betting

Figure 9: Use of bookmakers, 2005-08
Economic climate freezing out gains
B2 machines churning out more profits
Telephone betting: Fewer lines busy
Commission licences increasing costs

Football pools

Pools feel ripple effects only
Game goes on the attack

Casinos

Figure 10: Casino gambling participation, 2007 and 2008
Act enables new entertainment focus
Machine numbers and licence fees the main negatives
Cost cutting takes priority

Gaming machines

Figure 11: Gaming machine participation, 2005-08
Playing the post-Act blame game for longer-term decline
Government immune to charms of AGCs

Bingo

Figure 12: Bingo participation*, 2005-08
Many factors contribute to decline…
…but machine numbers tip the balance
Consumer jury still out on new post-Act games
Crossing over to online play: Can it be a two-way street?

National Lottery

Increased competition threatens draw sales, but creates opportunities elsewhere

Remote gambling

A lucrative and ever-expanding market
Remote market makes a little go a long way
Act breeds confidence in mobile gaming

Trade Perspective

Gambling Review - UK - December 2011 -
...more >>

Key points

New regulatory system welcomed – in principle at least

Right place, wrong time

Some instant wins…

…but most sectors still waiting for the wheel to turn their way

Machines and fees create most dissent

Two responses: Cut costs and add value

The future: No holding the hand of an industry sent out on its own

Brand Communication and Promotion

Betting Shops - UK - March 2012 -
...more >>

Key points

Brands still careful with their money

Figure 13: Gambling industry advertising expenditure*, pre- and post-Gambling Act, 2006/07 and 2007/08

Little lure of the small screen

Not a value bet for bookmakers
Casinos have other wheels to spin
Remote players need to build brands

Responsibility high on the ad agenda

Case Studies

Betting Shops - UK - March 2012 -
...more >>

Key points

Betting: Ladbrokes

Figure 14: Ladbrokes plc, UK retail interim results, 2007 and 2008

Bingo: Mecca Bingo

Figure 15: Rank Group plc, Mecca Bingo division interim results, 2007 and 2008

Casinos: Grosvenor Casinos

Figure 16: Rank Group plc, Grosvenor Casinos division interim results and key performance indicators, 2007 and 2008

Gaming machines: INGG

Figure 17: INGG plc, interim results (continuing operations), 2007 and 2008

Consumers’ Post-Act Gambling Habits

Betting Shops - UK - March 2012 -
...more >>

Key points

Gambling participation so far unaffected

Figure 18: Gamblers vs non-gamblers, 2007 and 2008

Now a strongly segmented market

Betting shops set pace for growth

Figure 19: Gambling activities done in the last 12 months, 2007 and 2008

Cross-sector contest for customers not yet at post

New bingo crowd ripe for growth online

Consumer Perceptions of the New Gambling Landscape

Casinos (including Online) - UK - September 2010 -
...more >>

Key points

TV promotion: A bad advert for gambling?

Figure 20: Attitudes towards gambling, August 2008
Negative sentiments remain strong with the core demographic

Is advertising working?

Bigger prizes don’t mean fuller houses

Super-casino a missed opportunity

Figure 21: Selected attitudes towards casinos, August 2008

Not a Lotto crossover potential

Figure 22: Attitudes towards gambling, by type of gambler, August 2008

Super-casino could have proved a super-cannibal

Figure 23: Selected attitudes towards casinos, by type of gambler, August 2008

Scratchcard players like the look of bingo rollovers

Figure 24: Attitudes towards gambling, by gambling activities done in the last 12 months, August 2008

Old dogs dislike new tricks

Cloud of the smoking ban begins to clear

Sports bettors split on casinos

Figure 25: Selected attitudes towards casinos, by gambling activities done in the last 12 months, August 2008

Consumer Perceptions of ‘Problem Gambling’

Gambling Review - UK - December 2011 -
...more >>

Key points

Public seeking safety

Figure 26: Perceptions of gambling activities as addictive or dangerous, August 2008

Access or experience? How consumers perceive danger

Non-gamblers’ fear of the known

Figure 27: Perceptions of gambling activities as addictive or dangerous, by type of gambler, August 2008

Lottery players a breed apart

Figure 28: Perceptions of gambling activities as addictive or dangerous, by gambling activities done in the last 12 months, August 2008

Appendix – Broader Market Environment

Gambling Review - UK - December 2011 -
...more >>
Figure 29: Trends in the age structure of the UK population, by gender, 2003-13
Figure 30: Adult population trends, by lifestage, 2003-13

Appendix – Consumers’ Post-Act Gambling Habits

Gambling Review - UK - December 2011 -
...more >>

Gamblers vs. non-gamblers – detailed demographics

Figure 31: Gamblers vs non-gamblers, by demographic sub-group, August 2008

Gambling activities – detailed demographics

Figure 32: Gambling activities done in the last 12 months, by demographic sub-group, August 2008

Appendix – Consumer Perceptions of the New Gambling Landscape

Gambling Review - UK - December 2011 -
...more >>

Attitudes towards gambling – detailed demographics

Figure 33: Attitudes towards gambling, by demographic sub-group, August 2008

Attitudes towards casinos – detailed demographics

Figure 34: Selected attitudes towards casinos, by demographic sub-group, August 2008

Combinations of attitudes

Figure 35: Attitudes towards gambling, by other attitudes towards gambling, August 2008
Figure 36: Attitudes towards gambling, by selected attitudes towards casinos, August 2008

Appendix – Consumer Perceptions of ‘Problem Gambling’

Gambling Review - UK - December 2011 -
...more >>

Activities seen as addictive/dangerous – detailed demographics

Figure 37: Gambling activities most likely to be perceived as addictive or dangerous, by demographic sub-group, August 2008
Figure 38: Gambling activities next most likely to be perceived as addictive or dangerous, by demographic sub-group, August 2008

Attitudes towards gambling, by activities seen as addictive/dangerous

Figure 39: Attitudes towards gambling, by gambling activities most likely to be perceived as addictive or dangerous, August 2008
Figure 40: Attitudes towards gambling, by gambling activities next most likely to be perceived as addictive or dangerous, August 2008

Attitudes towards casinos, by activities seen as addictive/dangerous

Figure 41: Selected attitudes towards casinos, by gambling activities most likely to be perceived as addictive or dangerous, August 2008
Figure 42: Selected attitudes towards casinos, by gambling activities next most likely to be perceived as addictive or dangerous, August 2008

Combinations of activities seen as addictive/dangerous

Figure 43: Gambling activities perceived as addictive or dangerous, by other activities most likely to be perceived as addictive or dangerous, August 2008
Figure 44: Gambling activities perceived as addictive or dangerous, by other activities next most likely to be perceived as addictive or dangerous, August 2008