This report takes a snapshot of the gambling industry as at mid-2009 and assesses the performance of operators as well as consumer participation and attitudes in the midst of a challenging time for both.

At a time when gambling operators are coming to terms with twin implementation of both the smoking ban and major changes brought about by the Gambling Act 2005, they are now dealing with the deepest recession the UK has faced since the Second World War. Although the gambling industry has fared well during past recessions, it remains a discretionary expense (for most), and is at risk from a serious downturn in spend and, therefore, cutbacks, closures and consolidation.

This report takes a snapshot of the gambling industry as at mid-2009 and assesses the performance of operators as well as consumer participation and attitudes in the midst of a challenging time for both.

At a time when gambling operators are coming to terms with twin implementation of both the smoking ban and major changes brought about by the Gambling Act 2005, they are now dealing with the deepest recession the UK has faced since the Second World War. Although the gambling industry has fared well during past recessions, it remains a discretionary expense (for most), and is at risk from a serious downturn in spend and, therefore, cutbacks, closures and consolidation.

Bringing together numerous gambling sectors, this report analyses company performance, expenditure and consumer participation, and attitudes and attempts to determine the winners and losers in the new gambling landscape.

Main issues

Which sectors are thriving and which are struggling during the recession?

Are consumers aware of changes to gambling laws?

Who are the target markets for the different sectors?

What are the barriers to growth?

How can operators make gambling venues more attractive?

Where do the future opportunities lie for the industry?