Leisure Review - UK - December 2011 - Market Research Report

Introduction

Executive Summary

Issues in the Market

Future Opportunities

Internal Market Environment

Broader Market Environment

Market Size and Forecast

Companies and Products

Leisure Spending Trends

The Balance Between In- and Out-of-Home Leisure

Leisure Activity Participation and Frequency Levels

Leisure Spending Trends by Sector

Leisure Spending Intentions

Attitudes towards Leisure

Leisure Consumer Target Groups

Appendix – Broader Market Environment

Appendix – Market Size and Forecast

Appendix – Leisure Spending Trends

Appendix – The Balance Between In– and Out-of-home Leisure

Appendix – Leisure Activity Participation and Frequency Levels

Appendix – Leisure Spending Trends by Sector

Appendix – Leisure Spending Intentions

Appendix – Attitudes towards Leisure

Appendix – Leisure Consumer Target Groups

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Leisure Review - UK - December 2011

“Three in four adults say they are always on the lookout for special offers and deals when it comes to visiting leisure venues and this becomes even more of a factor among the heaviest users. It is important for venues looking to protect their market position to roll their sleeves up and jump in with deals of their own if they are not to lose custom to their competitors.”

– Michael Oliver, Senior Leisure and Media Analyst

Some questions answered in this report include:

...more »

– Michael Oliver, Senior Leisure and Media Analyst

Some questions answered in this report include:

What are consumers going to be looking for going forward?

What opportunities are being created by increasing social media usage?

What opportunities are being created by increased digital device ownership?

How can operators respond to rising overheads?

...less »

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