Beer - UK - December 2011 - Market Research Report

Executive Summary

Issues in the Market

Future Opportunities

Internal Market Environment

Broader Market Environment

Competitive Context

Strengths and Weaknesses in the Market

Who’s Innovating?

Market Size and Forecast

Market Segmentation

Market Share

Companies and Products

Brand Research

Brand Communication and Promotion

Channels to Market

Consumer Usage of Beer

Consumer – Key Influencers When Buying Lager

Consumer Attitudes Towards Lager

Consumer Attitudes Towards Ale

Appendix – Internal Market Environment

Appendix – Broader Market Environment

Appendix – Market Size and Forecast

Appendix – Brand Communication and Promotion

Appendix – Brand Research

Appendix – Consumer Usage of Beer

Appendix – Consumer – Key Influencers When Buying Lager

Appendix – Consumer Attitudes towards Lager

Appendix – Consumer Attitudes Towards Ale

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Beer - UK - December 2011

“Lager can undoubtedly innovate its way out of its current slump. If ever there was doubt about the importance of innovation in driving sales this can be dispelled by the value which flavoured vodkas plus pear and other fruit-flavoured ciders have added to their respective youth-orientated categories.”

– Jonny Forsyth, Senior Drinks Analyst

Some questions answered in this report include:

How can beer unlock the potential of off-trade sales?

...more »

– Jonny Forsyth, Senior Drinks Analyst

Some questions answered in this report include:

How can beer unlock the potential of off-trade sales?

Are UK lager sales in permanent free-fall or will they recover?

Can lager innovate its way out of its current slump?

Can lager realistically attract UK women in sufficient numbers to stabilise overall sales?

...less »

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